Real customers, real stories

This is my personal blog – I try to be consistently explicit in reminding all y’all about this when I post about topics that are related to my day job as a program manager on the Power BI CAT team. This is one of those posts.

If I had to oversimplify what I do at work, I’d say that I represent the voice of enterprise Power BI customers. I work with key stakeholders from some of the largest companies in the world, and ensure that their needs are well-represented in the Power BI planning and prioritization process, and that we deliver the capabilities that these enterprise customers need[1].

Looking behind this somewhat grandiose summary[2], a lot of what I do is tell stories. Not my own stories, mind you – I tell the customers’ stories.

Image by Daria Głodowska from Pixabay
It was the best of clouds, it was the worst of clouds.

On an ongoing basis, I ask customers to tell me their stories, and I help them along by asking these questions:

  • What goals are you working to achieve?
  • How are you using Power BI to achieve these goals?
  • Where does Power BI make it hard for you to do what you need to do?

When they’re done, I have a pretty good idea what’s going on, and do a bunch of work[3] to make sure that all of these stories are heard by the folks responsible for shipping the features that will make these customers more successful.

Most of the time these stories are never shared outside the Power BI team, but on occasion there are customers who want to share their stories more broadly. My amazing teammate Lauren has been doing the heavy lifting[4] in getting them ready to publish for the world to see, and yesterday the fourth story from her efforts has been published.

You should check them out:

  1. Metro Bank: Metro Bank quickly delivers business efficiency gains without requiring involvement from IT
  2. Cummins: Cummins uses self-service BI to increase productivity and reduce unnecessary costs
  3. Veolia: Environmental services company builds sustainable, data-driven solutions with Power BI and Azure
  4. Avanade: Microsoft platform–focused IT consulting company innovates with Power BI and Azure to improve employee retention
  5. Cerner: Global healthcare solutions provider moves to the cloud for a single source of truth in asset and configuration management

Update: Apparently the Cerner story was getting published while I was writing this post. Added to the list above.

I know that some people will look at these stories and discount them as marketing – there’s not a lot I can do to change that – but these are real stories that showcase how real customers are overcoming real challenges using Power BI and Azure. Being able to share these stories with the world is very exciting for me, because it’s an insight into the amazing work that these customers are doing, and how they’re using Power BI and Azure services to improve their businesses and to make people’s lives better. They’re demonstrating the art of the possible in a way that is concrete and real.

And for each public story, there are scores of stories that you’ll probably never hear. But the Power BI team is listening, and as long as they keep listening, I’ll keep helping the customers tell their stories…


[1] This makes me sound much more important than I actually am. I should ask for a raise.

[2] Seriously, if I do this, shouldn’t I be be a VP or Partner or something?

[3] Mainly boring work that is not otherwise mentioned here.

[4] This is just one more reason why having a diverse team is so important – this is work that would be brutally difficult for me, and she makes it look so easy!

 

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