Life and work have been getting the best of me this month, and I haven’t found the time to keep up on blogging and video now that my series on building a data culture has wrapped up. I’ve been watching the dataflows and Power Query teams releasing all sorts of exciting new capabilities, and realizing that I’m not going to be writing about them in a timely manner.
Laura is a Microsoft MVP whose “Hat Full of Data” blog has become one of my favorite morning reads, and whose YouTube channel seems to include all of the videos I’ve been thinking about making, but not actually finding the time to make them.
Like this one on the new Power Query Online diagram view that is now available in public preview for dataflows in Power BI:
If you’ve been waiting for new dataflows content, you should definitely head over to Laura’s blog today to check out the awesome work she’s been doing.
I hope to be writing more regularly in December after my work-related “crunch mode” has passed, but if 2020 has taught me anything it’s that I have no idea what’s waiting around the corner. In the meantime, you should follow Laura, because she’s doing awesome work.
 Or the spare creative mental energies, which seem to be in sparser supply than spare minutes and hours.
 If 2020 has taught me anything, it’s that 2020 has taught me nothing.
Lost. The epic battle would be lost without champions.
Don’t let this happen to you battle to build a data culture. Instead, find your champions, recognize and thank them, and give them the tools they need to rally their forces and lead them to victory.
Despite what the nice short video may lead you to believe, it’s not absolutely necessary to provide your data culture champions with literal swords. But it is vital that you arm them with the resources and connections they need to be successful.
In any community there will be people who step up to go the extra mile, to learn more than they need to know, and to do more than they are asked. These people are your champions, but they can’t do it all on their own. In the long term champions will succeed or fail based on the support they get from the center of excellence.
With support from the BI COE, champions can help a small central team scale their reach and impact. Champions typically become the primary point of contact for their teams and business groups, sharing information and answering questions. They demonstrate the art of the possible, and put technical concepts into the context and language that their business peers understand.
This is just what they do – this is what makes them champions.
An organization that’s actively working to build a data culture will recognize and support these activities. And if an organization does not…
 This video is about 1/3 as long as the last video in the series. You’re very welcome.
 But why take chances, am I right?
 See what I did there? I shouldn’t be allowed to write blog posts this close to bedtime.
The last post and video in this series looked at the broad topic of training. This post looks at as specific aspect of this topic: letting people know what is possible, and sparking their imagination to do amazing things.
A lot of content and training materials will focus on capabilities: here is a feature, this is what it does, and this is how you use it. Although this type of content is important, it isn’t enough on its own to accelerate the growth of a data culture.
The most successful organizations I’ve worked with have included in their community of practice content specifically targeting the art of the possible. This might be a monthly presentation by community champions across the business. It might be someone from the center of excellence highlighting new features, or the integration between features and tools. The most important thing is planting the seed of an idea in the minds of people who will say “I had no idea you could do that!”
My colleagues Miguel and Chris are some of my greatest personal sources of inspiration for building reports because each of them does amazing things with Power BI that make it powerful, usable, and beautiful – but they’re just two of the many people out there showing me new techniques and possibilities.
Who will you inspire today?
 And by now you probably realize that I need all the inspiration I can get for anything related to data visualization.
But what about training? How do we give people the skills, knowledge, and guidance that they need before they are able do work with data and participate in the data culture you need them to help build?
Training is a key aspect of any successful data culture, but it isn’t always recognized as a priority. In fact the opposite is often true.
In my conversations with enterprise Power BI customers this year, I’ve noticed a trend emerging. When I ask how the COVID-19 pandemic is affecting how they work with data, I hear “we’re accelerating our efforts around self-service BI and building a data culture because we know this is now more important than ever” a lot more than I hear “we’re cutting back on training to save money.” There’s also a clear correlation between the maturity of the organizations I’m talking with and the response I get. Successful data cultures understand the value of training.
I’ll let the video speak for itself, but I do want to call out a few key points:
Training on tools is necessary, but it isn’t enough. Your users need to know how to use Power BI, but they also need to know how to follow organizational processes and work with organizational data sources.
Training material should be located as close as possible to where learners are already working – the people who need it the most will not go out of their way to look for it or to change their daily habits.
There is a wealth of free Power BI training available from Microsoft (link | link | link) as well as a broad ecosystem of free and paid training from partners.
The most successful customers I work with use all of the resources that are available. Typically they will develop internal online training courses that include links to Microsoft-developed training material, Microsoft product documentation, and community-developed content, in a format and structure that they develop and maintain themselves, based on their understanding of the specific needs of their data culture.
Start as small as necessary, listen and grow, and iterate as necessary. There’s no time like the present.
 Or whatever your self-service BI tool of choice may be – if you’re reading this blog, odds are it’s Power BI.
 I’m tempted to use the term “curriculum” here, but this carries extra baggage that I don’t want to include. Your training solution can be simple or complex and still be successful – a lot of this will depend on your company culture, and the needs of the learners you’re targeting.
tl;dr: We need more representation in tech, in part because career opportunities come from kicking ass where people can see you, and that comes from knowing that you belong, and that knowing comes from seeing people like you already belonging.
Representation is a complex topic. Being a straight, white, cisgender, American man, I don’t have a lot of personal experiences with the lack of representation. But I do have one, and it involves swords.
Back in 2004 a friend of mine sent me a copy of the first edition of The Swordsman’s Companion by Guy Windsor. At this point I had no idea that people were recreating medieval martial arts and fighting with steel weapons, so I read through the book and eventually sold it at a yard sale. I was interesting, and I loved the idea of being able to do what the people in the book were doing, but deep inside I knew that people like me didn’t actually do things like that. I was wrong, of course, but at the time the totality of my life experience told me I was right, and I simply didn’t question this knowledge. Ten years passed before this opportunity presented itself again – ten years in which I could have been studying, practicing, competing, improving.
Now take this almost-trivial example and apply it to your career. What if you had never seen someone like yourself in a job role? How would you know that this was something that you could do, that this was a path that was open for you to travel?
When I look back on my career in IT, I can see tipping points – places where everything changed, and my life was forever improved. All but one of them (we’ll come back to this one) happened because someone saw me kicking ass and said “I want you to come kick ass with me.”
In 1996 when Dave saw me excelling as an applications trainer and offered me the opportunity to become a technical trainer and MCT.
In 1997 when Jeff saw me teaching Windows NT networking and offered me a job with a much higher salary and responsibilities that included consulting and application development.
In 2003 when Carolyn offered me a full-time contract as I was leaving my then-collapsing employer and starting my own consultancy, and when I simply didn’t know how I would pay my mortgage in six months, or pay the hospital bills for my impending second child.
In 2005 when Corey saw me teaching a beta SQL Server 2005 course, and said “you need to come work at TechEd this year.”
In 2007 when I quoted Ted almost double my then-standard daily rate to get him to quit nagging me about working for him, and he instantly agreed and asked how soon I could start.
In 2008 when Ken and Dave told Shakil that I was the only person who could do the job he needed done, and he ended up offering me my first job at Microsoft.
In 2011 when Matt learned I was looking for a new role and said “we have an open PM position on the SSIS team – let me introduce you to the hiring manager so you can see if you want to apply.”
In 2017 when Kasper kept subtly mentioning how much he loved the team he was on, until I finally figured out he wanted me to join it.
This is my story, and I’m including names both to say “thank you” and to make it real – these are the people who enabled me to be who I am today, where I am today, doing what I love so much today. I’ve heard variations on this story from many of my colleagues and peers, but this one is mine.
Please don’t get me wrong – I don’t believe anyone was giving me any handouts. At every step along the way I was doing the work – I was working hard, pushing, trying, struggling to kick as much ass as I possibly could. I was really good, because I had studied and practiced and put in the long hours to learn and improve – but without these people seeing and recognizing my hard work, the opportunities simply would not have existed for me. At any of these tipping points, if I hadn’t been where these people could see me, the moment would have passed, and the opportunity would have been lost. Each opportunity was dependent on the opportunities that came before it – each one depended on my being where I was, being visible and being seen.
This brings me back to that very first tipping point. In 1996 I saw a classified ad for a job teaching people how to use Microsoft Windows and Office, and I applied for it.
And this brings us back to representation.
I applied for that first job because I could see myself in the role – I knew that I could do it. I had no difficulty picturing my 20-something Christian white male self in that role, and neither did the folks doing the hiring.
But what if I was female, or Black, or transgender? What if I looked at an industry that was overwhelmingly male and overwhelmingly white and overwhelmingly cis, and knew that I didn’t belong, because there was no one like me doing things like that? Would I have opened that very first door, on which every later door depended?
I can’t answer that, but looking at the still-white and still-male faces around me every day in tech, I have every reason to believe that many candidates would see this lack of representation and infer from it a lack of opportunity – and never take that first step. And for those who do take the first steps I only need to look around to see the barriers that the tech industry put in place for women and minorities, letting them know every day that they’re not welcome.
Back in July I shared a post that referenced an amazing webcast by UX Designer Jasmine Orange on “Designing for the Ten Percent.” In that post the link was buried in a footnote, so I want to call it out here explicitly – if you made it this far into my post, you really want to watch this webcast. Jasmine’s premise is that by designing for underrepresented users/communities/audiences/people you end up making better products for everyone.
I believe the same is true of tech in general – by building organizations, teams, and cultures that are welcoming to people who have been traditionally excluded, we build organizations, teams, and cultures that are better and more welcoming for people who have never been excluded. Diverse teams are stronger, more resilient, more agile, and more productive. Diverse cultures thrive and grow where monocultures collapse and die.
Why do I care? Does any of this even affect me directly?
If you’re considering a role in tech and you’re not sure if you should apply for a job, do it. Even if you don’t feel like you’re a perfect fit, or don’t believe you meet every single requirement in the job posting. The white guys are going to apply because they know they below. You belong too, even if you don’t know it yet.
If you’re coming into tech from an underrepresented minority, you not only belong, you’re vitally needed. You bring something that no one else can bring – your background, your experiences, your perspectives – all the lessons you learned the hard way that an all-male, all-white team might pay an expensive consultant to tell them about after they’ve failed enough times.
Not every employer will recognize this value, but that doesn’t mean it’s not there, or that it’s not real. Some employers will judge every candidate against the “tech bro ideal” and will try to make every hire fit into this mold.
If you’re an employer, don’t be this guy. If you’re an employer, recognize the strategic value of having a diverse team. And recognize that this diverse team won’t happen on its own. Support organizations like Black Girls Code, because this is where your hiring pipeline will come from. Value the diverse perspectives that are already represented on your team, and promote them. Give authority and power to people who will hire diverse candidates. Give authority and power to people who look like the people you’re trying to recruit.
And if you’re working in tech today, please be be the person who notices. When you see someone kicking ass – doing an amazing job and demonstrating talent and potential to do more – be the person who says something. Even if you can’t see yourself in that person. Even if they don’t look like you and the rest of your team.
Representation is important, because it helps more people know that they can open that first door. Visibility is important, because it provides the opportunity for change and growth – visibility is what opens the second door, and the third, and….
I started off writing a completely different post, but this is the one that wanted to come out today. At some point in the next few weeks I’ll follow up with a post on community and how community is a key technique for increasing your visibility, but this post has gotten long enough, and then some.
Thanks for sticking with me – I’d love to hear what you think.
 I learned in 2014 when I first saw this video and fell in love.
 Underlying this false knowledge was likely the experience of growing up rural and poor, and not having a lot of opportunities as a child, or many experiences as an adult. It wasn’t until 2005 when I first travelled to Europe for a Manowar concert that my mindset started to change, but that’s probably not relevant to this post.
 Classified ads are what we called Craigslist before it was LinkedIn. Something like that.
 At this point I feel compelled to mention my friend Kathy, who actually got the job I applied for. I didn’t get the job, so I ended up taking a job as a bank teller. When the training center had another opening a few weeks later they called me back to ask if I was still available, and I said yes. True story. Hi Kathy!
 More accurately, this is my interpretation of Jasmine’s premise.
 LOL @ me, and LOL @ you if you haven’t learned by now not to trust any predictions of future output on my part. We should both know better by now.
The last two videos in our series on building a data culture covered different aspects of how business and IT stakeholders can partner and collaborate to achieve the goals of the data culture. One video focused on the roles and responsibilities of each group, and one focused on the fact that you can’t treat all data as equal. Each of these videos builds on the series introduction, where we presented core concepts about cultures in general, and data culture in particular.
Today’s video takes a closer look at where much of that business/IT collaboration takes place – in a community.
Having a common community space – virtual, physical, or both – where your data culture can thrive is an important factor in determining success. In my work with global enterprise Power BI customers, when I hear about increasing usage and business value, I invariably hear about a vibrant, active community. When I hear about a central BI team or a business group that is struggling, and I ask about a community, I usually hear that this is something they want to do, but never seem to get around to prioritizing.
Community is important.
A successful data culture lets IT do what IT does well, and enables business to focus on solving their problems themselves… but sometimes folks on both sides of this partnership need help. Where do they find it, and who provides that help?
This is where the community comes in. A successful community brings together people with questions and people with the answer to these questions. A successful community recognizes and motivates people who share their knowledge, and encourages people to increase their own knowledge and to share it as well.
Unfortunately, many organizations overlook this vital aspect of the data culture. It’s not really something IT traditionally owns, and it’s not really something business can run on their own, and sometimes it falls through the cracks because it’s not part of how organizations think about solving problems.
 This is a pattern you will likely notice in other complex problem spaces as well: the most interesting challenges come not within a problem domain, but at the overlap or intersection of related problem domains. If you haven’t noticed it already, I suspect you’ll start to notice it now. That’s the value (or curse) of reading the footnotes.
 You may be surprised at how many of these tips are applicable to the workplace as well. Or you may not be surprised, since some workplaces feel a lot like middle school sometimes…
My professional career was enabled by professional certifications. I would not be where I am today – however you want to parse that statement – without my Microsoft certifications.
Before you read too much into that bold opening statement, please allow me to elaborate by telling my personal certification story. This post was prompted by an online conversation, and responses on Twitter that made me remember that this is a nuanced topic, and that my experience is part of a bigger discussion. Understanding my story will help put my opinions in context.
tl;dr: certifications are a great way to build and validate knowledge and skills, and can help meet career development goals while complementing real world experience.
I started my IT career in 1996 when I got a job as a software applications trainer. I spent around six months teaching end users how to use Word, Excel, PowerPoint, Access, Windows 3.11, and Windows 95. Despite being terrified of public speaking, it turned out I was pretty good at it. After those six months I was offered the opportunity to become a Microsoft Certified Trainer and to teach MCSE courses at the training center where I worked. The risks were high, but the potential gain was enough to offset the risk. I said yes.
At this point you might be saying something along the lines of “hey wait, you didn’t have any real world experience!” You’re exactly right. And I wasn’t about to get any. I was passing exams so I could teach people with real world experience how to do their jobs that I had never done. I’m as aghast as you are. Please bear with me.
After I passed my first few exams I developed a study routine that looked something like this:
Read the courseware cover to cover
Make a list of topics that I didn’t understand well enough to explain
Investigate these topics in secondary sources like Microsoft TechNet CDs and technical books
Read the courseware again, crossing items off the list as appropriate
Repeat steps 3 and 4 as necessary
Take and pass the exam
Teach the class
Get awesome ratings from my students
Fast forward a few years and I was in a consulting role where training was a much smaller part of my responsibilities. Instead, I was working with clients to design and implement their network infrastructures, and later to design and implement custom software solutions using SQL Server, Visual Basic, and ASP.
This transition had a few bumps, but it was all about the tasks, not the knowledge. The skills and knowledge I had gained by preparing for certification exams and had reinforced through training enabled me to hit the ground running.
I no longer needed to pass exams to teach classes, but I did have another motivation: my company was a Microsoft Partner, and the benefits we received depended in part on the certifications held by our employees. I kept taking exams, but because I had different goals and a different starting point of skills and experience, I took a different approach.
My new exam prep routine looked something like this:
Read the “skills measured” list published by Microsoft on the exam web page
For any skill on the list where I don’t have meaningful knowledge and experience, study and practice the skill
Take and pass the exam
This new routine is shorter and simpler because I now had more experience and a richer personal knowledge base to rely on, and because I wasn’t preparing to teach a class – I just needed to pass the exam and use the product.
I adopted this second exam prep routine over 20 years ago, but I’ve never seen the need to change it, even as my role and motivations have evolved.
Since 2001, I have used certification exams mainly as a skill-building tool. When there is a new tool or technology I want to learn, I will use the exam skill list as my prep guide, and the exam as validation that I have learned it well enough. (More later on what “well enough” means here.) The list of skills measured by an exam is informed by a lot of industry research, and it covers a broader range of topics and features than you’re likely to encounter solely through hands-on project work.
One standout example of this process is BizTalk Server. Using this exam prep approach I was able to quickly build my BizTalk knowledge well enough to use it on a few projects. I wasn’t proficient on day one, but I went into my first BizTalk project with a clear understanding of what features it had, where to use each one, and how they worked together. This meant that as I was figuring out how to use a specific feature to solve a specific project requirement, I knew from the beginning what feature to use, and where to begin. Because I was certified.
But that’s just me. What about the other guy?
In the late 90s and early 00s the phrase “paper MCSE” got kicked around a lot. The idea was that some people would pass the exams and gain the certification without actually earning it, maybe by going to an illegal brain dump site or otherwise cheating. They’d have the letters but not the skills to back them up. What about those guys?
In my experience the paper MCSE was more often heard than encountered, but it was a real problem, as evidenced by articles like this one. I hired a few paper MCSEs, and I fired a few as well.
Based on my personal positive experience with certification, I updated my interviewing and hiring practices to go deeper in other areas – and to pay attention to how the candidate represented the importance of their certifications. If someone acted like their certifications made them God’s Gift To IT, that was a red flag – their certification had become a reason to not hire them. If someone acted like their certifications provided a foundation on which they could build with experience, they were more likely to get hired.
I’m hesitant to compare certifications to college degrees, because I have never completed a degree program – but I’m going to make the comparison anyway. I don’t know of any technical jobs where simply having letters after your name – be it MCP, MCSE, OCP, BA, or BS – makes you qualified. If you’ve earned those letters, they contribute to your qualification to one degree or another. The rest of who you are, what you know, and what you do, is what completes the qualification.
I haven’t passed a certification exam since 2012. On my birthday in 2012 – four years into my career at Microsoft, and having just helped ship SQL Server 2012 – I decided I would take the SQL Server 2012 exams on my birthday as a present to myself. All seven of them. And I passed them all.I knew my stuff, and it showed.
But I have failed an exam since then. A year or two later I was at a conference where a testing center was set up. A friend was taking an exam, and the folks at the testing center had an opening (also, as a Microsoft employee, I didn’t need to pay anything) so I said “why not?” I picked an exam on some technology I’d dabbled with, and went for it. I figured my general platform knowledge and experience and my having passed over 75 different Microsoft exams should compensate for my lack of knowledge on the specific topics being tested.
I failed, and not by a small margin. And this was what should have happened. I was not a qualified candidate for the skills being tested on this exam. I should have known better, but tried it anyway. The exam knew better.
Anyway, that’s enough about me. Let’s talk about you.
Rather than simply saying yes, please take a look at the skills measured by this exam and let me ask you if you would like to have those skills validated. Or, ask yourself if these are the skills that hiring managers would want a Power BI data analyst to have.
Then I’ll say yes. You should take the exam.
If it aligns with your goals well enough for you to be asking in the first place, yes you should take and pass the exam. Use the skills measured by the exam to guide your study and preparation, and then use the exam to validate that you know the topics well enough.
If you’re using Power BI every day, odds are you can spend a few weekends studying the things you don’t do very often, and you’ll be ready to pass the exam. If you’ve never used Power BI you’ll probably need to spend a few months studying and practicing before you can pass. But either way, the skills measured by the exam align well with what you need to succeed in the real world – and how could that be a bad thing?
Remember how I said earlier that we’d get back to what “well enough” means in the context of certification validating skills? Think about when you got your drivers license and the test you had to take. Think about the times you failed the test, or the friends who failed it.
Did passing the test and getting your license make you a Formula One driver? No, it validated that you were a minimally qualified driver, and that you were now allowed to legally operate a specific class of motor vehicle because you’d met a predefined bar. This is what certification tests to – they show that you are minimally qualified for the skills or role tested by the exam.
Is anyone interested in a blog post on the value of certification? This came up in a chat earlier today, but I'm trying to see if there's broader interest.
As I’m publishing this post, my question on Twitter has gotten 31 replies, and spawned some interesting discussion. I’m not going to try to reply to all of those topics here, but I’d love to have you join the discussion, and to hear what you think.
Also, when you take and pass the DA-100 Power BI exam, let me know what you think, and if you agree with me.
 If you’re interested, you can see my certifications by clicking on this link, and entering the transcript ID 678145 and transcript sharing code MatthewMCPCode1 when prompted.
 Part of it, anyway. The whole thing would likely take far too long to tell, and I would be as bored as you.
 My previous presentation experience was a college public speaking class where I needed to deliver 5 or 6 short speeches to the rest of the class. I spent 20-30 minutes before each speech being physically ill in the restroom down the hall from the classroom. But the trainer job’s starting pay was double what I had ben making at my retail job, and it was working with computers – combined, that was some serious motivation.
 If you think back to 1996, you’ll remember what a big deal the MCSE was. I remember seeing people charging over $1000 per day to deliver the official training courses. If that doesn’t sound like a lot of money to you, please consider that very recently I’d been making under $7.50 per hour. This was the opportunity of a lifetime.
 The deal was basically this: My employer would pay for the certification exams for each new course I was asked to teach, and I would pass them. They would also pay for me to attend each course – this was a Microsoft-mandated prerequisite to teaching at that time. For each course day, I would get a paid study/prep day. By the end of the prep days I needed to pass the exam(s) required to teach the course. If I did, I got a raise for each new course I taught. If I didn’t, I would need to pay my employer back my salary for the prep time, and the full retail cost for the course I attended. It’s also worth noting that at this point I had 3 peers who had collectively taken and failed 4 or 5 exams, and I knew zero people who had passed one. So yeah, high stakes, high pressure.
 The first exam I took was Implementing and Supporting Microsoft Windows 95. I was so nervous that when I sat down at the testing center computer to take the exam, I looked around trying to figure out where the loud pounding noise was coming from, because I was hoping for a quiet environment for this stressful activity. After a minute I realized that the loud pounding noise was my own racing heart. I am not exaggerating at all – I was terrified, but I prevailed.
 This was before “searching online” was a thing. Kids these days and their Googles don’t know how good they have it. <<shakes fist at cloud>>
 I don’t mean to brag, but despite my lack of real world experience, I was really good at what I did. Really, really good. I earned “instructor of the month” every month, and because this was disheartening to the applications instructors the training center split this recognition into “applications instructor of the month” and “networking instructor of the month” so someone else would have a chance. Every time I’m in Albuquerque, my ego tells me I should visit to see if the wall of fame is still there. I tell my ego to shut up, because it’s gotten me into enough trouble already.
 I need to shout out here to my amazing mentor Jeff Lunsford, without whom I may never have taken this leap. Of all the people in my life to whom I owe an eternal debt of gratitude, you are the one named Jeff. Thank you for believing in me, for opening doors for me, for pushing me when I needed pushing, and for supporting me when I needed support.
 Did you know I was Oracle certified too? Around 20 years ago I got my Oracle Certified Professional Developer certification as a way to learn the basics of Oracle database. I fell in love with P/L SQL, but I hated Oracle’s tools so much I never did anything with the certification or the knowledge.
 Pun not intended, I swear.
 If you look at my transcript, only five of these seven show up on my birthday, but there are other weird date discrepancies throughout the transcript too. I’ve learned to let it go. Also, if you try to schedule 7 exams on the same day please be prepared for the exam people to tell you “no” more than once.
 YouTube isn’t letting me see the chat for some reason, so I can’t say who it was.
 I’m still laughing at the “certification rocks” caption on that photo. I get all of my random pictures from https://pixabay.com/, just so there’s something to show in the preview when the link is shared. This one works on so many levels… if like me you have the sense of humor of a 12 year old…
Back in 2013 I presented for the very first time at the MVP Global Summit. I was terrified.
At this point I had been working for Microsoft for five years. I’d been an MVP before joining Microsoft as an employee and I had been a regular public speaker for many years – but this presentation felt different. MVPs are some of the most technical, most vocal, and most skilled people I know, and as a general rule they are talented presenters and communicators. I was very nervous, and I wanted to break the ice, both to help myself relax and to set an open and conversational tone for the session.
So I started my presentation like this:
A warning before we proceed: This post is likely to have more coarse language than I usually use. If you’re offended by swearing you may want to consider skipping this one, but I hope you’ll read on. I’m writing the warning before I write any swears, so maybe I’ll find another approach by the time I get there.
As the initial icebreaker I used the cover of Madonna’s 1984 album “Like a Virgin.” This was my first MVP Summit presentation, and I wanted to remind everyone that even though I might be a familiar face, this was my first time… or close enough.
The next slide represented the transition from the intro into the technical content of the session. I wanted to emphasize how we were talking about internal Microsoft processes and planning, and that the session would share these details that are typically not shared with anyone not on the product team… so I used the title “opening the kimono” and as a family-safe but slightly risqué visual joke I used a “no image found” placeholder for the slide body.
The session went better than I could have hoped. People laughed where I wanted them to laugh, and shared deep technical feedback and constructive criticism were I wanted them to share deep technical feedback and constructive criticism. I was very happy.
Until later in the day, when someone came up to me to let me know that there were complaints. That someone had been offended, that someone hadn’t liked my choice of slides and sexually charged metaphors and images.
I was shocked.
The MVP who was reporting the news let me know that he wasn’t at all offended, and that the complaint came from someone who was always complaining anyway. “You know who,” he said to me, knowingly. I didn’t know who, and I never tried to find out who.
Instead, I thought about how my actions had a negative impact on someone in a way I didn’t plan, intend, or desire, but which was real nonetheless. That process was painful, and even now – almost seven years later – it is still uncomfortable to write about. I’m worried that someone might comment “you should have known better, you were an adult and 2013 wasn’t 1984” because criticism is difficult, and maybe they were right. Maybe I should have known better, but I didn’t, and because I didn’t I caused problems for someone who didn’t need me causing problems for her.
And I didn’t do it again. I messed up, I learned about my error, and I did my best to correct it. I made a choice, and I chose to change and grow.
I want to unpack that last sentence before I proceed. Please bear with me, because this is important.
Jen is one of my heroes. She’s deeply technical – she’s one of those people who knows more things about more things than anyone could ever be expected to know. She works with some of the biggest companies in the world, helping them deliver global scale data solutions using a huge range of technologies. She can hold her own standing with the best of the best because she’s that good. She’s also an effective communicator who freely and selflessly shares what she knows. She’s soft-spoken, but when she’s speaking it’s worth leaning in and listening to what she has to say.
But that’s not the only reason she’s a hero. Jen is compassionate and tireless, and speaks the hard truths where so many others would chose the easy path and remain silent. Jen consistently chooses the right thing even though she knows it is also the hard thing.
And Jen chose to give up her status as an MVP. If you know anything about the program, you’ll know that this is a big deal. The MVP program comes with significant benefits and access to information that is invaluable to someone in her profession. I remember being an MVP and I know that I could not have done what she did. I am in awe.
The final thing I want to unpack is community – I called Jen a data platform community hero. The context of a community carries some baggage that may not be obvious, and I want to look at it a little bit here. Every community is defined by the behaviors it tolerates. If a community tolerates abusive behavior, that abusive behavior will thrive and will become the norm. People who can’t tolerate the abusive behavior will leave, and they won’t return. People who are made uncomfortable by the abusive behavior will engage less, and contribute less. And people who appreciate the abusive behavior will recognize that it is allowed, and they will repeat and amplify it. This is how communities work – not just technical communities.
Weeding out the “bad apples” isn’t enough. Successful communities need to define what they want to be, and to do it deliberately. I don’t know of any technical communities that do this, but I know one in another part of my life: Valkyrie Western Martial Arts Assembly. Valkyrie is a martial arts school in Vancouver, BC that saw the abusive behavior in the North American HEMA community and decided to be something different. In this awesome blog post, Valkyrie co-owner Kaja Sadowski describes how she did what she did, and why. Please read the whole post (it’s much shorter than this one) but for now, please read this bit:
If a female student is worried about whether the guy she’s partnered with is going to hit on her again, or “accidentally” grab her breast, or refuse to hit her in drills, she can’t focus on her training. If an Asian student feels like he has to prove he’s not a bookish stereotype, or has to put up with constant shitty Kung Fu jokes, he can’t focus on his training. If a queer student is anxious about how their fellow students will react when their partner comes to pick them up after class, or a transgender student is stuck worrying they’ll be called out for using the “wrong” bathroom or misgendered by their training partner, they can’t focus on their training. All of these students end up in a position where their learning suffers, because they can’t put 100% of their energy and effort into their training and instead have to deal with the background noise of harassment and discrimination. If I put them in that position, I have failed them as an instructor.
Kaja decided that inclusion and diversity was important, so she decided to be aggressivelyinclusive.
And the results are fantastic. I’m a middle-aged straight white guy. I’m tall and reasonably fit and reasonably good and I expect I would be welcome in any club. I have never felt more welcome than I am at Valkyrie. I visit Valkyrie for events, and am delighted when they come down to my club in Seattle for our events. They built a community that is aggressively inclusive for the people who might feel unwelcome in a traditional martial arts school, and along the way they built a community that includes everyone.
That’s how inclusion works.
I’m not done. There’s one more thing I need to call out here – both because it’s important and because it is central to Jen’s decision – and that is the #MeToo movement.
Some of you might be saying “MeToo is so 2017, is that still a thing?” I hope not, because that is likely to get the swearing started, and I’ve done so well so far.
MeToo has the name that it does because women have put up with sexual harassment and sexual abuse that men don’t experience, and often men don’t see. Women are literally saying “me too – I have also suffered the thing that you are talking about” because for far too long they’ve been told everything but this. Most of the women you work with have been harassed and abused at every step of their careers, and they’ve tolerated it as best they could.
This is important, and this goes back to my personal story from 2013.
My choice of slides may not have been a big deal. On their own, they may not have been worth mentioning, even for someone who would rather I chose different images and phrases. But they weren’t on their own – they were part of a lifetime of challenges and indignities large and small. Despite my lack of malice, they were another straw on the back of someone who didn’t need one more person telling her she wasn’t welcome, and I was that person. Casual sexism doesn’t need to be intentional to be hurtful.
In 2013 the only person who mentioned that complaint was the guy telling me it was no big deal.
In 2016 a small martial arts school decided to build a welcoming and inclusive place for everyone, and their results speak for themselves.
In 2020 one of my heroes left the MVP program.
I suspect that in 2020 there are young women and brilliant people from other underrepresented groups who are questioning if the MVP program has a place for them.
Communities are defined by the behaviors they tolerate.
One community in this story chose to make diversion and inclusivity a true priority, and one apparently did not. One invested time and money and careful thought in “actively and aggressively building… a safe space for all,” and the other one apparently did not.
I hope the MVP program will recognize this moment for the wake-up call it is. I hope the MVP program will choose to change and grow.
But it needs to be a choice.
Hey, look – no swearing after all. Good on me.
 The MVP Summit is an NDA event, which is one of the things that makes is to much fun.
 If this phrase feels immediately inappropriate as you read this today, I would like to share this MacMillan Dictionary post from the general timeframe of this event that calls this phrase “a vividly effective metaphor for conveying transparency and frankness” which nicely sums up my intent.
 The same brain that made it hard for me to know who might have been offended by my presentation also makes it hard for me to remember the male MVP who let me know about the complaint. Faces and names have always been hard for me.
 Not to say that they don’t exist – there’s a universe of stuff out there I don’t know about. If you know of a vibrant and inclusive technical community, please tell me.
 HEMA stands for Historical European Martial Arts, which is a blanket term for the modern swordplay practice I love so much. The HEMA community has enough “bad apples” to drive away many people who would love it as much as I do, including sexism, racism, and more. That community is starting to change and grow, and Valkyrie is part of the reason. There are some other delightful folks in this community who take no bullshit, and I love them too. If you want to imagine what the abusive behavior looks like, watch Karate Kid, but give the Cobra Kai dudes swords.
 This was a rough post to write – it’s difficult to talk about hurtful mistakes even if they’re years in the past. I like to think I am a better person than I was a year or a decade ago, but I still make mistakes. I still act thoughtlessly and carelessly, and I still fail to live up to the moderately lazy standards I set for myself. But I’m trying, and the people in my life are forgiving.