This post is mainly a story about how community has affected my career, and how it might affect yours as well. The post has been sitting in my drafts for a few months waiting for inspiration to strike. That inspiration came in this recent data culture video where I talked about communities of practice inside enterprise organizations, and the ways that positive behaviors can be promoted and encouraged for these internal communities of practice – because the same patterns often apply to public communities as well.
So let’s talk about community.
No, not that Community. Technical community. Community like this:
I started off my tech career as a Microsoft Certified Trainer (MCT) in 1996. I spent much of the next decade as a trainer, mentor, and consultant, but even though I was learning and growing year after year, the pace of that growth felt slow. I quickly became a medium-size fish in a tiny pond and that was pretty much that. My career growth was limited in part by the company I chose to keep.
To be fair, there was an online MCT community where I would often lurk and occasionally post, but I never took real advantage of it. I didn’t feel confident enough to post often, and for some reason traveling to a conference or other in-person MCT event just didn’t feel like something that was available to me – this was something that other people did, not something I could do.
In late 2004 I started thinking about getting back to more training after a few years focusing on software development and consulting. I decided that the upcoming SQL Server 2005 release would be a great opportunity for making this change. Microsoft had made available to MCTs the preview versions of two “What’s new in SQL Server 2005” courses – one for developers and one for admins – and I was going to get certified to teach these courses as soon as they were available to offer. I’d been working with SQL Server since version 6.5, and much of my consulting work included developing solutions on SQL Server 2000, so this was a logical direction that matched my experience, skills, and interest.
To make a long story slightly less long – and because I’ve shared some of the details while this post was sitting in my drafts – that focus on SQL Server 2005 was my jumping off point to become an active member of the MCT and SQL Server communities. I was still doing many of the same things I’d been doing all along, but now I was doing them where more people could benefit, and where more people could see me doing what I did. And people noticed.
People noticed that I knew what I was talking about on technical topics, but mainly people noticed that I engaged in a constructive and helpful manner. That I gave more than I took.
And this brings us to the concept of visibility from that earlier blog post, and the opportunity that comes from being seen kicking ass – being seen doing the great work you do every day. For me, being actively engaged in the MCT community led to my first job at Microsoft. People who knew me because of my community involvement let me know that there was a job I should apply for, and they put a referral into the internal HR systems to make it more likely I would get called for an interview, and the rest is history.
For you, being actively engaged in your community – whether it’s the Power BI community or something else – will likely mean something very similar. The details will be different because the context is different, but adding your voice to the communities you frequent is how you let the community know who you are and what you do.
When you answer questions – and when you ask them too – other members of the community will begin to understand what you do, and how you work. When you write a blog post or record a video, more people will begin to understand how you think, and how you communicate. They’ll learn from you, and they’ll learn about you.
This is good.
As more people learn about who you are and what you do, and as more people begin to see and value your contributions, they’ll start thinking about how awesome it would be if you could contribute more directly to their projects and products. For me this meant being asked more frequently to teach SQL Server and SSIS classes, and an increased volume of inquiries about consulting availability. I had more opportunities for more interesting and better paying work because of my engagement with the community, and it changed my life for the better in many ways.
For you it will look different because the context is different, but you can follow the same pattern. Your contributions to the community organically become your resume, your marketing web site, your demo reel. Potential employers and potential clients will have a more complete picture of how you work than a job interview can provide, and that can make all the difference.
Implied in this pattern is the positive nature of your community contributions. If you’re a bully or a gatekeeper or engage in other types of abusive behavior… people notice that too. This can become its own opportunity for improvement, because if you’re more mindful about presenting the side of you that you want people to see, the more likely you are to become that better version of yourself.
Engaging with the community changed my life. It can change yours too.
Interesting side note on timing: I joined Twitter ten years ago this month.
At that time I had just accepted a position on the SQL Server Integration Services (SSIS) product team, and had asked one of my new colleagues where the SSIS community was centered, and he pointed me there. The rest sort of took care of itself…
 Referring to this data culture video as “recent” gives you some insight into how long this post languished in draft form after the introduction was written.
 This is kind of like saying “big fish in a small pond” but self-aware enough to realize I’ve never been a large fish on any scale.
 I am so sorry, and yet not sorry at all.
 Two words: Usenet newsgroups.
 I’ve thought about this a lot in the intervening years, and believe that the root cause was probably a combination of my rural, poor, opportunity-sparse upbringing, and my mental health challenges, but I doubt I’ll ever know for sure.
 I’m generalizing here, and making some big assumptions based on the available evidence. This is what I think people noticed based on the way that they reacted, but only a handful said so. Of course, they typically said so when offering me work…
 This is something I have done a few times over the years myself, and there’s no better feeling than knowing I played some small part in helping Microsoft attract new talent, and in helping a member of the community achieve their career goals.
 For me it also meant that I roughly doubled my billing rate over the course of 18 months. I had so many inquiries that I was turning down almost all of them because I didn’t have the bandwidth to say yes, and decided to take advantage of the laws of supply and demand.
 This 2016-era post from MVP Brent Ozar presents a much more prescriptive approach to this theme.
 And potential employees as well, in the fullness of time.
 And let’s be honest – if you’re an insufferable asshole who refuses to change, participating in a community is a great way to let people know, so they can know that you’re someone they should avoid hiring, interviewing, or contracting. This is also good.